Be
AMAZING
2
Karin Volo
,
an expert in
engagement, career,
personal and organiza/onal
development, is known as
the Evolu/on Expert. With
over 15 years experience
working with execu/ve
search, leadership
mentoring as well as
professional inspira/onal
speaking. Karin is the co-­‐
author of ENGAGE! and co-­‐
founder of Evoloshen—
helping companies reach
their full poten/al through
employee engagement. You
can find out more about
Karin and how to create an
Amazing Company at
www.Evoloshen.com.
These model companies are showing us
the way to a new business mindset, a
new way of creating a company culture
where people can thrive. Which means
the business will also thrive.
There are several conditions that need
to be in place to have true engagement.
This is how we developed our 5 Cultural
Keys—or the 5 C’s as we like to refer to
them. Because it’s not just about the
culture, or the customer service, or the
recognition, or the purpose, or the level
of happiness and well being. Focusing
on any of these is a great start to getting
your employees engaged. But when
there is a combination of these five
keys, that’s where the magic really starts
to happen.
The 5 C’s that we outline in our book
Engage! are:
Collaboration, Creativity,
Connec t i on , Ce l eb r a t i on , and
Contribution
.
All companies will have
elements of some of these already
ex i s t i ng and some o f t he bes t
companies do have a higher percentage
already working in the organization.
Collaboration
is more than just team
work. It’s taking it to the next level. It’s
going beyond the “US and THEM”
thinking and bringing in a “WE”
mentality. There is a genuine caring that
extends beyond the co-workers to the
customers and to humanity and our
planet as a whole.
Cr ea t i v i t y
i s encou r ag i ng t he
innovation to emerge from within.
Employees often have the best ideas
but are not always heard in most
companies. But in the Most Amazing
Compan i es , they empower the i r
employees to be creative, to take risks,
and look at mistakes as learning
opportunities.
Connection
is rising to the top largely
because technology is changing the way
we communicate. The employees feel a
strong connection to their company
when they share the same values and
buy into the same purpose. Customers
are now much more empowered
through transparency and the ability to
make more informed decisions and they
are looking for companies that have a
message and purpose in alignment with
their beliefs. Everyone wants to feel that
connection and that is achieved with
open communication about values and
purpose.
Celebration
is something that most
people seem to be lacking in their lives.
Everyone could use more fun and
recognition. Who doesn’t want to be
acknowledged for a job well done or
appreciated for who they are? We’ve
unfortunately become a society that is
too busy to stop and enjoy our
accomplishments, whether they are
small or large. It’s important to look at
what is going well, to appreciate and
celebrate that.
Contribution
is the final key and this is
what gives employees the motivation
and fulfillment that what they are doing
matters. It makes a difference. This is a
basic human need that companies have
the greatest opportunity to fulfill when it
is done well. Giving back and doing
good things in the world IS good for
business. Building businesses with a
higher purpose will attract the right
people who will help to grow the
business.
Bu s i n e s s e s h a v e t h e g r e a t e s t
opportunity to make a difference, not
only for their employees and customers,
but for their employees’ families, our
commun i t i es , and soc i e t y. The
combination of these cultural keys is our
roadmap to a new way of doing
business.
It’s time to evolve and see the global
changes coming as a huge opportunity
to make the world a better place for all.
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