﻿433
!535037602488716
BeAMAZING28073750193801414407425012462147209260288355418
3056937415012449103
That19302448016161124188223
is21882448016169127
the23382448016186149213
question.258824480161100163226284320349413476512
Employee312724480161121212275305368426489553
engagement19302568016156111167222278334417473528556
is2518256801614797
a26382568016189
hot27482568016190146174
topic29482568016158114169191241
right3208256801617193149204232
now34682568016184140212
because19302688016156111161217272322378
leaders2338268801613086141197252286336
are26982688016169102158
realizing2888268801613994150172194244267322378
just3298268801612883133161
how34882688016164120192
much19302808016183143197257
the22082808016186146206
lack24482808016168128182236
of269828080161121153
engagement287828080161109168228288347407495554614646
is35582808016168122
affecting1930292801615683109165215243265321376
their2338292801613085141163196
bottom25582928016165121149177232316
line.2898292801613153109165192
According31182928016167117167223256312334390445
to3598292801612682
the1930304801612883139
latest20983048016162118146201251279
research24083048016172127177233288322372427
from28583048016174108163246
Gallup,312830480161123179201223279335362
it’s3518304801616492114162
costing19303168016150106156183206261317
businesses22783168016164120170192248303353403459509
$45028183168016164120176231
-30683168016154
$55031483168016170125181237
billion3408316801617294116139161216272
annually19303288016156111167222278300323373
in23283288016148104
lost24583288016147103153180
productivity—and26683288016177110166222277327355377427449477527627683738794
that3498328801614399154182
is1930340801612276
only203834080161103162188242
in23083408016173133
the24583408016190149208
US.269834080161120190222
Over294834080161129183242279
70%324834080161114173266
of352834080161121152
employees19303528016156139195217272322378434484
are24383528016168101157
not26283528016159114142
engaged27983528016164120175231287342398
and32283528016160115171
these3428352801613591146196252
figures1930364801612550109169206265319
are227836480161106143202
consistent250836480161102161221274300354386445504536
around307836480161101138197257316375
the34873648016174133193
world.19303768016172128161183239267
I19304018016128
have19884018016174129180235
spent22584018016164119175230258
the25484018016145100156
last2738401801613692142170
year29384018016168124180213
and31784018016177133188
a33984018016172
half34884018016186142164192
r19304138016133
e19844138016156
s20614138016150
e21314138016156
a22084138016156
r22844138016134
c23394138016150
h24094138016156
i24864138016122
n25294138016156
g26054138016156
e269841380161107
n28264138016155
g29024138016156
a29794138016155
g30554138016156
e31324138016155
m32084138016183
e33124138016156
n33894138016155
t34654138016128
i35284138016175
n36244138016156
companies,19304258016150106189245300356378434484511
trying24684258016170103153175231287
to27884258016163119
figure2938425801616388143199232288
out32584258016192148176
why346842580161106162212
some19304378016150111199260
companies221843780161103164252313374435462523579
are282843780161105143204
doing306843780161100161188249310
well,340843780161123184211239272
g19304498016156
r19984498016133
ow20434498016156141
i21964498016122
ng22304498016156124
,23664498016128
expand242844980161105168235303371439
i28794498016122
ng29144498016155123
,30494498016128
and310844980161109177245
t33884498016176
he34764498016156124
i36124498016122
r36474498016133
employees19304618016156140197221278329386443494
seem244846180161105162219304
really27784618016185142199223246298
happy310846180161102159216273324
and345846180161108165222
engaged19304738016156111167222278334389
while23534738016172127150172227
most26144738016183138188216
others2858473801616189144200233283
seem31684738016157112168251
to3448473801613288
be35684738016156112
struggling.1930485801615078111167222278300322378434461
I24184858016149
wanted24984858016189145201228284340
to28684858016145101
figure2998485801614469125180214269
out32984858016173128156
why34884858016186142192
that1930497801612883139167
was.21254978016172127177205
Engage19305228016167122178234289345
is2308522801612171
a24085228016158
word24985228016172127161216
of2748522801615481
French2858522801616497153209259314
origin3198522801616195117173195250
from3468522801614073129212
1519305348016156111
th2041534801612883
century:21485348016170125181209264297347375
“en2558534801614297153
gage”,27385348016172127183239272300
which30685348016185141163213269
means335853480161105161216272322
”19305468016133
to1963546801612883
make20775468016196152202257
a23675468016167
pledge”.2457546801617698154209265320354382
When28825468016195150206261
we31685468016191147
tried334854680161387194149205
to3588546801613692
find1930558801612550106161
a21285588016171
good22185588016190145201256
definition25085588016175130155180236258286308364419
of29485588016188115
engage30985588016174129185240296352
with34785588016196119147202
regards1930570801613389145200233289339
to2298570801612985
the2418570801612379134
workplace,25835708016172127161211266289344394450478
none30885708016159114170226
of3348570801615279
them3458570801612883139222
encompassed19305828016156111161217300356411461511567623
the2588582801613187142
full2758582801613994117139
essence29185828016173123173229284334390
of3338582801616492
what34585828016183139194222
we19305948016172128
believe20885948016180135158180235285341
engagement24585948016181136192248303359442498553581
means.306859480161109164220276326353
So34485948016194150
I36285948016152
came19306068016150106189245
up22026068016156112
with2341606801617395123178
another25476068016156111167195250306339
one:29146068016156111167195
Engage:19306301018373141208269336397434
to23956301018336103
have25296301018367128189251
full28106301018337104135165
attention,3006630101836197134195262299330397464495
commitment,19306431018361128226324355391489550617654685
enthusiasm,26456431018361129165232300361391452514611642
passion,19306561018367128190251281349416446
and24076561018361128195
purpose26336561018367134177244311373434
for30976561018337104147
your32756561018361128195238
work,19306691018386153196257287
to22486691018336104
be23826691018367129
wholeheartedly25416691018386153220251312379440501544581642709740801
involved1930682101833198159226257318379446
in2407682101833098
and25356821018361128196
contribute27616821018361129196232275306373440477538
positively19306951018367134196226263293354416446507
to24686951018337104
an26026951018362129
organization.27616951018367110177239306336391453489520587654685
What38602448016194152209238
we412824480161121178
discovered433824480161102126178230287338396430488545
in49182448016166123
looking50682448016174131188240263321378
at547724480161103133
companies38602568016150106189245300356378434484
like4368256801613860110166
TOMS,45682568016165141224291319
Virgin,4918256801617696129185207263291
Zappos,52382568016172127183239294344372
PUMA,38602688016167139222289317
and42082688016159114170
Southwest44082688016171127182210266338394444472
Airlines4909268801616688122144166222277327
(among5268268801613692175231286342
many38602808016183139195245
others)41282808016186114169225258308341
is4498280801614797
that46282808016149104160188
they48482808016149104160210
are50882808016179113168
putting52882808016177133161189211266322
their3860292801612883139161195
people40822928016156112167223245301
first.441029280161255084134162189
The38603178016161117172
focus4068317801612379129185235
has43283178016162117167
shifted45283178016149104126154182238293
from4858317801612256111195
profit5078317801616295151176201228
driven5338317801615589111161216272
to3860329801612883
people39713298016156111167223245300
development.42993298016156111162217239295351434490545573601
This38603548016161117139189
does40783548016172127183233
not43383548016174129157
mean45283548016195151207262
that48083548016155111166194
they50283548016147103158208
are52683548016169102158
not54583548016169124152
concerned38603668016150106161211267300356411467
about43583668016154109165220248
making46353668016183139189211267322
a49883668016154
profit—quite5068366801615892147172197225325381436459486542
the3860378801612884139
opposite.402837880161105161217272323345373429457
They451837880161104160216266
understand480737880161110166222278311361389445501557
that53973788016173128184212
when38603908016172128183239
they41183908016167122178228
have43783908016182137187243
engaged46583908016177132188244299355410
employees50983908016184167223245301351406462512
that3860402801612883139167
love40584028016152108158213
their43084028016152108163185219
work,454840280161112168201251279
they48584028016157113169219
are51084028016185119174
taking53184028016153109159181236292
good38604148016156111167222
care41184148016153109142198
of4348414801616290
their4468414801613692148170203
customers,46984148016162118168195251334390423473501
and52284148016165121177
that5438414801613389144172
makes38604268016183139189245295
them41784268016164120175259
even44584268016194144200255
more473842680161119174207263
profitable50384268016179112167192217245301357379434
in55084268016146102
the3860438801612883139
long4027438801612278133189
run.4244438801613389144172
In3860463801612883
an39684638016187143
era41384638016185118174
where433846380161102158214247303
the46684638016157112168
corporate48684638016174130163219274308363391447
world53484638016195151184206262
has38604758016156111161
treated40484758016169102158213241297352
employees44284758016196179235257313363418474524
as49784758016197147
numbers,51584758016191146230285341374424452
cutting38604878016150106133161183239295
costs41884878016162118168196246
through44584878016149105138194249305361
layoffs48384878016149104154210238264314
while51784878016192147169192247
the5458487801614196152
management38604998016183139195250306361445500556584
takes4478499801612884134189239
home47484998016159115198254
big5038499801615476132
bonuses,51984998016162117173229279334384412
the3860511801612883139
lack40285118016154110160210
of42585118016196124
trust4408511801616396152202230
in46685118016153109
corporations47985118016190145178234290323379406429484540590
has54185118016186142192
plummeted.3860523801615679135220304360389446502531
There441852380161111167224258315
is47685238016165116
no490852380161110166
loyalty51085238016167124174231254283334
or546852380161108142
engagement38605358016156111167222278334417473528556
when444853580161101157212268
corporate47385358016189144178233289322378406461
cultures52285358016182138160188243276332382
are3860547801615689145
driven4038547801615184106156212267
by43285478016161111
fear4468547801612883139172
and46685478016156112167
control…and48685478016146102157185218274296396452507563
it5468547801611441
is5538547801612272
not38605598016156114145
a403855980161102
sustainable415855980161111170223254312338396455513539597
model.478855980161130188247306331362
We517855980161145202
are540855980161107143202
seeing38605718016150106161183239295
businesses41885718016172128178200256311361411467517
struggling47285718016177104138193249304327349404460
not52185718016175131159
only54085718016174130152202
because38605838016156119177240303361424
of431858380161104139
the44885838016179142205
external472858380161102160196259300363427456
market520858380161141205246303367402
conditions38605958016150107165222246275299356413465
but435859580161101159188
also457859580161102126178235
largely48485958016166123158215273296348
in52285958016169126
part537859580161110168203232
because38606078016156111161217272322378
of42686078016187114
the44086078016163119174
lack46186078016147103153203
of483860780161100127
engagement.49986078016184139195251306362445501556584612
The38606198016161117172
research4068619801614096146201257290340396
is4488619801614191
now46086198016169124196
showing48286198016169124180252275330386
the5248619801613692147
root5428619801614399154182
cause,38606318016150106161211267295
not41826318016156112139
just4349631801612278128156
the4533631801612783139
symptoms.46996318016150100184239267323406456484
It’s386065680161285678126
time4018656801615274157213
to42686568016146102
find4398656801615277133189
a46186568016180
new47186568016191147219
way495865680161107163213
of51986568016184112
doing53386568016183139161216272
business.38606688016156111161183239295345395422
Which38606938016194150172222278
is41586938016165115
why429869380161111167217
we453869380161112168
are47386938016187120176
so49486938016179135
excited51186938016184134184206234290345
to54986938016156112
share38607058016150108165201258
some41487058016199157242300
of447870580161104134
the46387058016181138196
Most486870580161128186238267
Amazing516870580161107193250302327384442
Companies38607178016172128211267322378400456506
on43987178016184140
this45587178016169124147197
planet47787178016193115171227282310
right5118717801616486142198225
now.53787178016182138210232
ToEngage18261272047525645879310201255146816991912
or379912720475248407
Not426712720475312539664
To499212720475256458
Engage…366816120475273501736949118013921782