Be
AMAZING
15
Sportlifestyle Company PUMA
pub l i shes fi r s t - eve r P r oduc t
Environmental Profit and Loss
Analysis identifying and comparing
environmental impacts of more
sustainable and conventional
products across production and
consumer life phases in Euros and
Cents
Did you know that 31 waste
disposal trucks are needed to clear
the waste that 100,000 pairs of
conventional sneakers cause during
t he p r oduc t i on p r ocess and
consumer life until their owners
throw them away and they end up
in landfills or incinerators? This is
an insight gained from our first
PUMA Product Environmental Profit
and Loss (EP&L) Account for four
selected footwear and apparel
styles.
We have started to extend the
groundbreaking PUMA E P&L from
2010
to the product level and
applied the analysis to two more
sustainable and two conventional
p r o d u c t s : a p a i r o f o u r
biodegradable PUMA InCycle
Basket shoes and a biodegradable
cotton PUMA T-shirt versus a pair of
the conventional retro PUMA Suede
shoes and a conventional cotton
PUMA T-shirt. This helps us to
establish whether our efforts to
become a mo r e sus t a i nab l e
company and deve l op mo r e
sustainable products are in fact
making a positive difference. This
first-ever PUMA Environmental
Profi t and Loss Accoun t f or
products is a big step forward on
our mission journey to become the
wo r l d ’ s mos t des i r ab l e and
sustainable Sportlifestyle company.
What does the PUMA
Product E P&L
demonstrate?
The PUMA Product E P&L, which
we developed with the support of
PPR’s sustainability department
PPR HOME as well as consulting
firms Trucost and PwC, furthermore
r e v e a l e d t h a t o u r n e w
biodegradable PUMA shoe InCycle
Basket and the biodegradable
cotton T-shirt cause 31% less
environmental impacts than their
PUMA
Environmental
Profit
&
Loss
l Money
!
A New Way of Thinking
New PUMA Shoe and T-­‐Shirt  impact  the Environment by a  third  less  than  
Conventional Products