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AMAZING
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conventional counterparts. The
a n a l y s i s f o c u s s e d o n t h e
environmental impacts caused by
Greenhouse Gas (GHG) emissions,
waste and air pollution as well as the
use of natural resources such as
water and land along the entire value
chain from the generation of raw
materials and production processes
to the consumer phase when our
customers use, wash, dry, iron and
finally dispose of the products.
More importantly, our PUMA Product
E P&L c l eve r l y va l ues t hese
environmental impacts and attaches
a price tag of Euros and Cents. We
do not expect our customers to
absorb the costs of these impacts,
but we believe it is necessary to
ma k e t h e i r e x t e n t c l e a r f o r
consumers.
By showing environmental costs in
Euros and Cents, our new PUMA
Product E P&L visualizes the
env i ronmen t a l impac t s PUMA
p r o d u c t s c a u s e a n d ma k e s
comparing products in terms of
sustainability easy for everyone. It
therefore serves as a powerful
assessment tool for comparing the
sustainability of different products.
Dr. Richard Mattison, Chief Executive
of Trucost said: “Environmental
impacts traditionally have different
units of measurement, making it
difficult to compare the overall
environmental impact of different
products and this can be confusing
for consumers. One product may
have a high water impact, another
may be more carbon intensive or
cause more pollution. Measuring the
environmental impact in Euros and
Cents allows companies to create an
overall metric for each product that
takes into account many different
environmental factors. The PUMA
Product E P&L allows company
managers to embed sustainability
within everyday product design and
procurement decisions and provides
consumers with information on which
products are better for the planet.”
Our PUMA Product E P&L also delivered a few valuable findings of a more
sustainable consumer lifestyle when doing your laundry that we would like to
share with you:
Start to mitigate your footprint now and reduce the emission of
Greenhouse Gases by 32% and the Water Consumption by 21%
when doing your laundry by:
ü
Decreasing the average temperature by 32% from 44
degrees to 30 degrees Celsius.
ü
Decreasing the average use of detergent by 25% from
100
g to 75g.
ü
Increasing the average washing load by 25% from 2.8kg
to 3.5kg.
ü
Decreasing the use of dryer and ironing by 25%.